It looks as though Trovata is splintering.
First, as you may have heard, Sam and I have decided to step down from our daily responsibilities at Trovata, effective at year-end. It’s been an exciting and successful few years, but we feel it’s time for us to go in a different direction.
Sam and I are happy to announce that we will be launching a new men’s and women’s contemporary brand for Spring 2008. Details on the collections as well as updated contact info will be sent in the coming months. We are very excited about this opportunity!
We are grateful to have met so many amazing individuals (you included). Thank you so much for supporting us over the years! We hope to earn your continued support in the years ahead.
It will be interesting to see how what the next season will be like. Jeff, in my opinion, is the heart and soul of the brand…