PR Trickle-Down Effect

No longer the realm of bad journalists (hee hee), good journalists, overtly critical types, angry people and those with too much time, we’ve got the PR gals, their clients and and former staffers blogging about their personal experiences on their employer’s website. And why not? It’s the ultimate Russian matryoshka doll–promoters promoting their products on a micro scale.  Smart thinking. I work with tons of PR gals and they’ve got their finger on the pulse of pop culture. They know about upcoming store openings, new lines and possible events even before the deals are finalized. So, it’s the perfect format for publicists to get their information out there.  On your mark. Get set. Spill!


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