Milly Announces Ecommerce on their website.

Kaleidoscope print, asymmetrical cocktail dress with bow waist, $335

I’m glad to see that the fashion industry is slowly catching up with that whole “crazy Internet thing.” When I was at a fashion house in Paris many years ago, they turned their noses up at the mere idea of the Internet. But then again, they turned up there noses at a lot of things.

Milly buyers can now show the collection directly, which makes complete sense. Her collection is chic yet playful. The site also includes backstage images from the show. Enjoy!

I’ve long wondered why the big houses haven’t yet created this functionality on their sites. After all, rogue factories are busy knocking off those looks from the moment the images hit the web.  I wonder if the industry will eventually have to move the shows closer to the action season to complete with all the fast fashion knock-offs that scoop the collections.

Does anyone know how much leeway time is available? Are the fall shows in February because the factories/distributors/retails really need that much time to get the clothes produced?

www.millyny.com

The lovely Milly designer Michelle Smith. She created the brand with Andrew Oshrin.

The studio!

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