Miuccia Prada is one woman the art and fashion worlds love without reservation. I’m in agreement. For one, she tends to intellectualize fashion, looking at clothing as a reflection of our current definition of femininity or some other esoteric idea. Sometimes her clothes are even frumpy–the perfect anti-fashion statement. But then you slip something on and realize that Prada’s clothes are meticulous arranged, a maze of intricate seams and good design.
I don’t normally shop Prada (out of my price range), but one time I wandered into the boutique on Rodeo and tried on a black coat. While the shop girl ignored me, I nearly burst into tears in the dressing room. It was perfect, made from soft wool with puffy sleeves and a large, deep hoodie. The silhouette managed to be relaxed and sophisticated at the same time. The only problem was that it cost several months rent.
Anyway, last night I went to an event to commemorate the online launch of Prada’s Infusion D’Homme fragrance. As part of the launch, Prada and Max Bruch commissioned nine filmmakers in nine different countries to make short films based on Prada’s description of the ingredients that make up the perfume: Tunisian neroli, Iris, cedar, vetiver, benzoin from Laos and incense from Somalia. The scent is absolutely brilliant. When you first smell it, it’s almost warm, the iris and the cedar are what pop. If the scent had a color, I would imagine it to be a soothing, orange-tinted yellow.
To celebrate the launch of this perfume, Prada not only commissioned these nine films, they also asked Pietro Scalia, well-known, academy-award winning film editor of JFK and Black Hawk Down (not to mention the cinematic Gladiator), to synthesize these nine films into a version of his own–pure alchemy.
Afterward Scalia talked about his creative process. The final film is blisteringly sensory, kind of like good perfume.
What I noticed most about these films was their paean to youth and the fact that they seemed to be led by emotion, not plot logic. The actors were blindingly good-looking, young, and yearning. My favorite of the nine shorts, was the film by the Cuban director Navarro. It is classic. You watch the main character bond with his grandfather and you can feel what he does when you jump into a pool or the ocean. Just watching the film made me want to run to the sea.
Check them out for yourself!
Click on Infusion D’Homme
Then select Videos